MONICA MACHON

Denver, CO     l     (413) 295-9324     l     mmachon218@gmail.com

OBJECTIVE:  To represent my employer with enthusiasm and pride, using my extensive marketing background, creativity, and work ethic to become a valued asset within my company.

HIGHLIGHTS:

Created and implemented company’s first blog sites and content committee to create original blog content that could also be pushed through our different social media channels

Promoted after 5 months to add the role of Traffic Coordinator to my job responsibilities

Created Standard Operating Trade Show Procedures, processes, and order forms that resulted in increased productivity by simplifying and streamlining the trade show process

Contributed to Tiger Claw, Inc.’s listing on the INC 5000, the fastest growing private companies in America in 2008, 2009, and 2010

Decreased marketing expenses by 81% after taking design responsibilities in-house

Recognized for creating internal filing system for marketing materials, increasing accessibility and efficiency, saving Tiger Claw, Inc. both time and money

SPECIALITIES: 

Event Coordination: Complete trade show and event planning, management, and coordination

Graphic Design: Design and creation of product packaging, instructions, and addendums

Brand Management: Development and execution of new product launches

Public Relations: Design and management of newsletters, press releases, email blasts, and flyers

Marketing Traffic: Create schedules, track materials, and forecast the workflow of all sales and marketing materials as well as coordinate all production tactics for all projects

Software: Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Microsoft Word, Microsoft Excel

Social Media: Facebook, Twitter, YouTube, Instagram, Blog

VOLUNTEER WORK:

The Listen Foundation – Denver, CO

Graphic Design

Oct 15 – present                                 

• Work with board members to created marketing materials
• Design and create event invitations (print and digital), programs, RSVP and donation cards
• Ensure all designs meet the foundation’s standards and stay within brand guidelines
• Incorporate ideas and suggestions from board members into designs without compromising the quality

WORK EXPERIENCE:

Trilogy Financial - Denver, CO

Marketing Coordinator

Jan. 15 - present

• Work closely with Executive Vice President of Business Development to assure successful implementation of annual communications, marketing and event plans for the Trilogy Financial brand and Jeff Motske brand
• Work with Trilogy CEO, Regional Vice Presidents, Financial Advisors, and Brand Administrators to update and create materials that meets brands guidelines and standards
• Responsible for start to end logistics and deliverables for Trilogy Financial and Jeff Motske events in the Denver region
• Coordinate and monitor event timelines, project checklists and processes to ensure deadlines are met
• Research and hire outside vendors if necessary, including caters, photographers, speakers.
• Negotiate the type and costs of services to be provided, in line with a budget
• Organize the venue and ensure that it is appropriately set up
• Develop and implement all pre-event email campaigns
• Develop processes to duplicate events held in the Denver region and successfully transfer them to other Trilogy locations
• Assist with preparing promotional products/giveaways for events and seminars
• Develop and distribute marketing material for email/mail campaigns
• Developed, started and lead a content committee designed to create blog and newsletter content for the Trilogy Financial brand and Jeff Motske brand
• Development and design of marketing materials (including presentations) to support outreach to specific target audiences or market segments
• Assists with creating materials used for internal and external correspondence and presentations
• Work with third party vendors to execute and deliver the production of print materials, marketing collateral, branch merchandising and promotional products
• Responsible for building an engaging brand presence on Facebook, Twitter, LinkedIn and YouTube
• Researched and created an Advisor On-Boarding package for all social media sites to assist advisors start their social media accounts.
• Monitor all social media sites and respond to community questions and feedback
• Designed blog sites for the Trilogy Financial brand and Jeff Motske brand and worked with web developer to create blog sites
• Website maintenance. Point person for all website inquires for Trilogy Financial and Jeff Motske websites. Updated website content through the admin portal.
• Work with web developers to add new features to the website in order to keep them user friendly, up to date and modern
• Push collateral material through the compliance department before external use
• Responsible for the filing and organization of all materials pushed through the compliance department

New Hope Natural Media - Boulder, CO

Marketing Project Coordinator

Nov. 13 - Oct. 14

• Worked with Managing Director, Marketing Manager and event/Audience Acquisition & Integrated Media, Publishers, Editors, Show Managers/Coordinators, Project Coordinators, Marketing Automation Specialists, Design, Production Services, Audience Development and Exhibition Services to achieve goals
• Execute and coordinate department marketing and content projects, programs and tactics to achieve goals
• Support group in new product development, new product launches, research, relationship building, team building, and others as needed
• Collaborate with Engagement Director to engage social media outlets and coordinate efforts to drive engagement across the portfolio
• Prepare, circulate and review all proof tickets to internal teams as required
• Create, communicate, manage and follow-up on timelines/schedules
• Drive direct to customer marketing for sales of client and research products
• Drive direct to prospect marketing for upgrades, sponsorships, promotions and client participation and service
• Write copy and/or repurpose copy, organize, proofread, and edit information
• Proactively assist in promoting all Lifestyle Division products and other Penton products and services and provide leads to appropriate individuals and departments
• Work with all sales, marketing and service professionals to ensure top level support and communication for clients, internal and external
• Regularly attend and contribute to event and marketing team meetings to cover revenue projections for products and events, product and/or event training, opportunity brainstorming, prospecting management, and goal tracking

The Comex Group - Greenwood Village, CO

Events, Branding, and Marketing Traffic Coordinator                                                                                                       Dec. 11 - present

• Responsible for all logistics, staffing, booth design, promotional campaigning, media activities, customer hospitality, and business partner meetings for national trade shows
• Responsible for managing the marketing budget for national trade shows. Budget included giveaway items, all aspects of national trade shows, and travel
• Create and update product labels for the five regional brands throughout the United States
• Collaborate with necessary departments to ensure product labels meet all brand, legal, and technical standards
• Provide support to sales representatives, store staff , brand managers, and executives in the corporate office and for the four regional brands throughout the United States
• Manage the outsourcing of print, promotional material, and other marketing/sales projects
• Create and maintain status reports for marketing projects and marketing budget
• Submit, organize, and record all marketing invoices to help maintain and track the corporate marketing budget
• Create, maintain, and constantly update schedules and work flow tools, including creative briefs, PDF files and all relevant communications between team members for the 5 brands throughout the United States
• Assist with proofing all marketing and ecommerce material for content, offer and disclaimers
• Obtain all required approvals on all marketing and sales assets
• Worked with vendors to obtain and evaluate project quotes  
• Maintained relationships with freelance designers, vendors, and business partners

Reid and Wright, Inc. - Broomfield, CO

Marketing Manager

June 11 - Dec. 11

• Developed and managed yearly marketing calendar ensuring all marketing efforts are executed properly and on time
• Created marketing budget and approved requests to make sure marketing department stays within the budget
• Developed and designed promotional and sales flyers
• Developed and maintained relationships with vendors, partners, manufacturers and  dealers
• Managed co-marketing accounts for retailers and maintained account balances
• Assisted with creating marketing and sales campaigns and promotions
• Responsible for coordinating, staffing and managing regional and local trade shows

Tiger Claw, Inc - Bristol, CT

Marketing Programs Manager

May 08 - Jan. 11

• Solely responsible for managing all marketing efforts for Tiger Claw, Inc.
• Responsible for all logistics, staffing, booth design, promotional campaigning media activities, customer hospitality, and business partner meetings for regional and national trade shows
• Design advertisements and work with contracted advertising firms on marketing campaigns
• Maintain relationships with business partners, wholesale distributors, retailers, and vendors
• Submit and update product listings through e-commerce channels (Home Depot, Overstock.com)
• Developed, designed, and updated packaging for new and existing products
• Managed the outsourcing of print, web, and video marketing/sales projects
• Responsible for all marketing requests from Sales Director, National Accounts  Managers, and Regional Sales Managers